A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
View PricingOverview
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
Recent Reviews
Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(100)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
November 16, 2019
Segment provides more real-time user data than you could imagine
We use Segment to track our user data as they visit our e-learning site and mobile app. We track log-ins, page views, video views (starts, percentage watched, finishes, etc) and import this data into Google Data Studio via our database. Without Segment, we were only gathering basic, broad analytics information such as overall visitor counts. We are now tracking individual usage, are alerted to churn risk, and can provide individualized suggestions based on the usage habits of our customers.
- In-depth data tracking.
- It's easily integrated into platforms and databases.
- Immediate tracking.
- Steep learning curve for new users
- Must use external database
- Too much information may feel overwhelming out of the box
- Reduced churn.
- Extended customer lifetime value.
It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights.
January 14, 2019
Super comprehensive analytics solution, great to try out!
Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...
- Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
- Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
- The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
- For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
- There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
- Some pages can be overwhelming with too much data and things to look at.
- Very positive - Comprehensive marketing and data analytics, good event tracking, very easy to find and track conversion rates.
- Negative - Segment can be quite a bit expensive, especially as MTU grows, and can take quite a bit of time to pay off.
- Positive - Easy to integrate into all platforms, applications, and programs that have some sort of end-users, turns Segment into an encompassing platform for tracking all types of data analytics.
Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.